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Softened and grounded. This muted sage green takes the freedom motif in a quieter register — a dark block with birds drifting upward, the kind of print...
True to size with a relaxed, comfortable ease — most people take their usual size. Between two? Size down for a closer fit, or check the size guide above.
Cut for an easy, true-to-size fit — take your usual size, or size down for a closer line. Designed in Dubai and finished to last past the season it launched in.
We choose the fabric for every piece ourselves, judging weight, drape and how it ages. Finished after construction so the colour settles into the seams — and only improves with wear.
The hoodie has spent years cast as gymwear, and we think that sells it short. Designed in Dubai and cut from heavyweight loopback cloth chosen for its weight and drape, ours is built to sit somewhere quieter — closer to a soft-tailored layer than a sweat top. Learning how to style a hoodie well is really a question of weight, drape and restraint, and that is where we begin.
What separates a considered hoodie from a forgettable one is the cloth itself. A dense loopback knit holds a clean drape from the shoulder, lets the hood stand without collapsing, and keeps its shape through a long day rather than clinging or pilling. Reach for one of our deeper tones — bone, slate, char — and the garment reads as deliberate, not casual by accident.
A hoodie earns its place when the proportions are resolved: a relaxed but not oversized body, sleeves that break cleanly at the wrist, a hem that sits at the hip rather than swallowing it. Worn open over a fine tee, or layered beneath an unstructured overcoat or a relaxed blazer, it bridges off-duty and considered without effort. Cut on a unisex block, it sits as easily on broad shoulders as on a smaller frame — pair it with straight trousers and a leather sneaker and the look settles itself.
Loopback cotton rewards a gentle hand. Wash cold and inside out, skip the tumble dryer, and dry flat so the hood, cuffs and drawcords keep their structure instead of stretching out over time. Every piece arrives with a Fabric Passport setting out its fibre, weight, weave and origin, so the care that keeps it looking new is never a guess — and a hoodie treated this way stays in rotation for years, well past the season you bought it. Should the fit not be right, our 14-day returns make the exchange simple.
A hoodie should be the easiest thing you own and the last thing you replace — choose the weight, and let it earn its years.
Drawn, specified and checked by us, then made to that specification by our production partners.
The cloth, colour and care details we hold for that piece — printed and yours.
Garment-finished and constructed to look better in year three than week one.
Tracked express across the UAE. See our returns policy for the window and conditions.